Brunswick, Ohio
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City of Brunswick, Ohio
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Envision
Zec Eight Insights
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When the City of Brunswick, Ohio emerged from a period of financial hardship to resume investing in community amenities, city leaders wanted to ensure these investments would target their constituents' highest priorities. Their goal with the city's first-ever Parks & Recreation Master Plan was to understand what community members wanted from their parks system and develop a responsible, measured approach to delivering it.
To ascertain Brunswick residents' parks-related needs and preferences, Designing Local conducted 17 stakeholder interviews, held 2 open house events, and offered an online survey to which almost 1,400 responded.
Zec Eight Insights was enlisted in the planning process to conduct a benchmarking analysis that compared Brunswick's parks system with others of a similar size nationwide; Envision Group prepared a fiscal analysis and implementation plan to facilitate each recommendation. Brunswick's City Council discussed the plan in early 2025; at the same meeting, they recommended dedicating $1.2 million from the city budget to implement its recommendations.ption
